HOMETeaching Peace from Tales of the City: Peace Education through the Memoryscapes of Nagasaki Patporn Phoothong
Reflections of Refugees in Africa Wyclife Ong'eta Mose
Freedom of Expression Under Threat in Zambia Mariateresa Garrido
Women’s Political Representation in Sri Lanka: Leading towards Prosperity or Peril Pujika Rathnayake
The political Crisis of the 2017 Honduran Election Daniel Bagheri S.
Notes On A Controversy Amardo Rodriguez
RECENT ARTICLES The Unraveled and Disquieting Human Rights Violation of Afghanistan Priya Pandey
Nepal's recovery process since the 2015 earthquake Jini Agrawal
Challenges and prospects of AU to implement the Ezulwini Consensus: The case of collective security and the use of force Tunamsifu Shirambere Philippe
The Right to Food Shant Melkonian
Land of the Golden Pagodas: Checking in on Myanmar’s Peace Process Monica Paniagua
Douglas Janoff on LGBTQIA Human Rights Luciana Téllez
Common Things: Communication, Community, Communal Peacebuilding Lina Patricia Forero Martínez
Periodismo Ciudadano e Internet Gina Paola Parra
Water Security in the Sixaola River Basin Adrián Martinez Blanco and Diana Ubico Durán
Reborn Arunima Chouguley
An Open Letter to the American People: Political Responsibility in the Nuclear Age Richard Falk, David Krieger, and Robert Laney
Last Updated: 04/15/2011Corporate Social Responsibility and Sustainability
Contrary to criticism by neoliberal economists, NGOs and academics, Mayuri Misra comments on the utility of Corporate Social Responsibility (CSR), offering a perspective on how to strengthen CSR for authenticity and effectiveness toward change.
“Neo- liberal economists like Milton Friedman view CSR as a distraction from the core business of business.”
“Many NGOs and some academics are critical of CSR, suggesting there is a thin divide between CSR from PR (public relations).”
Like most well-intentioned ideas, Corporate Social Responsibility (CSR) has acquired negative, even harmful hues. The primary charge against it is that it is distracting companies from their fundamental responsibilities of making profits. On the other, however, there are insinuations that many companies are using public relations and brand marketing strategies as their CSR initiatives; that they are using CSR practices in a superficial manner just to abide by the law, if not to get a competitive edge.
The big questions today, therefore, are: Does CSR really work? Is it serving its purpose? Or is it a sheer waste of time and money? Some turn the question on its head and shout: Is the pursuit of a profitable business not a socially responsible thing too?
Personally, I don’t think there is anything wrong in having money-money as your sole goal: as the hunger for profit grows, your business grows, too. In turn, you are providing employment to people, improving the quality of your product or services, or simply making them cheaper or more easily available. By each account, society benefits.
They can start by picking the relevant issues that leverage the organizations’ core competencies; this will not only help solve a significant social problem but also enhance the organization’s image.
 Chapter: Understanding Sustainable Development, page 139, Reader RMSED6052: Sustainable Development
 Chapter: Understanding Sustainable Development, page 141, Reader RMSED6052: Sustainable Development
Mayuri Misra is a graduate student at the University for Peace.